Target Audience
Seamlessly combining the legendary sounds of the '80s and '90s with today’s hits. Icons
like Whitney Houston, Michael Jackson, and Celine Dion mix with
contemporary stars like Taylor Swift and Rihanna, alongside top Latin artists
such as Marc Anthony, Shakira, and Luis Miguel. This fusion of Englishlanguage classics and today’s Latin hits offers listeners a nostalgic journey through their favorite songs, infused with the vibrant energy of the modern Latin music scene.
All Ages 25-54 & Women 18-34
Middle to Upper Income, Rent or Own their homes
68% Women / 32% Men
Some College, or Higher
Our on-air personalities reflect the rich diversity of Austin, Texas, representing various Latin American cultures and engaging deeply with listeners through social media.
Top Artists include: Bad Bunny, Maluma, Daddy Yankee, Shakira, Romeo Santos, Karol G, Mark Anthony.
97.1 Latino offers a listening experience that’s as dynamic and diverse as its audience.
Personalities
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