Latino 97.1

Spanish Contemporary

Target Audience

97.1 Latino is a cutting-edge Spanish Adult Hits station, bringing a unique listening experience to Austin’s vibrant Hispanic community.
97.1 Latino offers a dynamic mix of timeless classics and today’s chart-toppers, making it the perfect station for all ages.

Hispanic Adults 18-49 & 25-54

Middle to Upper Income, Rent or Own their homes

55% Woman, 45% Men

Some College, or Higher

Our on-air personalities reflect the rich diversity of Austin, Texas, representing various Latin American cultures and engaging deeply with listeners through social media.

Top Artist includes Whitney Houston, Michael Jackson, and Celine Dion mix with contemporary stars like Taylor Swift and Rihanna, alongside top Latin artists such as, Shakira, and Luis Miguel.

A Unique Fusion of Hits: 97.1 Latino delivers an exciting blend of music, seamlessly combining the legendary sounds of the '80s and '90s with today’s hits.

Personalities

Robbie — Robbie

Weekdays 6A-10A

Ari — Ari

Weeknights 7P -12A

Pako — Pako

Weekdays 3P-7P

Ana — Ana

Weekdays - 10A-3P

Our Other Stations

103.5 BOB

KGSR HD-2

KGSR HD2

101X

KLBJ-FM

News Radio KLBJ

107.1 LA Z

Vibe 93.3 FM

Latino 97.1 FM

1027 ESPN

102.7 ESPN Austin

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Robbie

Weekdays 6A-10A

Roberto Ruiz was born in Las Cruces New Mexico to Mexican parents from Chihuahua, Mexico. He is the oldest of 3 children and loves spending time with family and friends. He is a fan of hamburgers & football, and he began working in Radio in 2012 while studying Biochemistry, but decided to follow his love for Radio at Latino.

Ari

Weeknights 7P -12A

Ari is a cheerful personality with experience in making you smile when you have a blue day! She loves talking to people, providing information and creating memorable experiences. When she’s not on the air, you can find her lovingly caring for her plants and experimenting with new recipes. Ari has over five years of valuable radio experience.

Pako

Weekdays 3P-7P

Pako is an actor who graduated from Televisa’s Children’s CEA, participating in episodes of Women’s Real Life Cases, La Rosa de Guadalupe, Cómplices al Rescue, among others. He was part of a musical group recording their first album with Universal Music, he was a TV host and did voice overs for different national TV commercials such as Danonino, Sabritas, Mattel, Disney, among others. He has a degree in Communication Sciences and his passion for music led him to knock on doors on the radio working in important markets such as Dallas and Houston Texas. He loves being surrounded by family and friends & he loves to travel.

Ana

Weekdays - 10A-3P

Ana Caremi is a Venezuelan immigrant in Austin, in love with God & life. She really enjoys dancing, training and walking outdoors. She invites everyone to always have faith and CREATE HAPPINESS, which has become her philosophy of life.