A sound marketing strategy is the foundation of any profitable marketing campaign. You can’t build a house without first laying the foundation and the same principle is true in marketing. You will have no idea what tactics make the most sense based on your specific needs until you first build a strategy. That’s where we can help!
Waterloo Media and our marketing consultants help new and existing small to medium sized businesses develop marketing strategies that solve challenges and produce measurable results.
We develop and implement marketing strategies based on an inclusive, step-by-step process that ensures your goals are identified from the outset, and that we’re consistently working towards agreed upon objectives to deliver a return on your investment.
We treat our clients as partners and valued resources, and meet with them frequently to plan, provide status reports, and receive feedback. Here is an overview of our highly collaborative process from start to finish.
Now, you might be thinking, sounds great but it also sounds expensive. Not so fast! Of course we’d like you to consider using our radio stations, digital products and/or event marketing to reach your target customers but our strategies require no up-front commitment or investment on your part.
Once you receive your marketing strategy, you will have a very clear idea of your overall objective, target market, product/service features and benefits, the competitive landscape, positioning and key performance indicators to monitor. However, it’s up to you whether or not you continue to use Waterloo Media and our products to implement the strategy.
It’s around this time in a normal conversation that a lot of people ask how much it costs to advertise. Unfortunately, there isn’t a one-size-fits all solution or price. So much is dependent on your industry, target market, completion and our recommended tactics. The most important factor we consider when recommending an advertising budget is return on investment (ROI). We will discuss things like conversion rates and lifetime value of your customers to ensure our recommendation is set up for success from the outset.