Reach
Largest combined total radio audience in Austin.
Connection
Content delivered by local personalities resulting in deep connections with listeners.
Diversity
Diverse combination of formats connecting with people from all walks of life.
The Numbers
1,060,000
people reached every week
30+
Local personalities with loyal followings
8
Stations and unique formats including Spanish language
Waterloo Media is the go-to source for buying radio advertising in Austin, Texas. We own and operate eight unique radio formats which, combined, reach over one million people every week. Our local radio presence in the Austin market is unparalleled and gives advertisers the ability to save time and energy by reaching every major advertising demographic in one place. If you want to advertise on the radio, we’ve got Austin covered!
Radio advertising is an effective way to reach your target consumers. Waterloo Media employs over 30 LOCAL radio personalities and we pride ourselves on providing content in real-time that is relevant to the community and addresses the issues impacting our listeners. Our connection to the community provides a high level of influence and gives advertisers a unique advantage compared to other available advertising options. Our personalities are often the faces of effective advertising campaigns with messaging targeted directly to their loyal fan base.
Don’t have a commercial? Not sure where to start? Don’t worry about it. Waterloo Media has a state-of-the-art audio production studio and team on-site. We’ve written and produced thousands of commercials over the years for clients from a variety of different industries. One of the greatest advantages to radio advertising is we can often turn around production for a commercial in less than 48 hours. Additionally, in most cases, production is free along with a purchased advertising schedule.
At this point, you might be wondering how much radio advertising costs and whether or not you can afford it, especially if you are a small business owner. Radio advertising is one of the most cost efficient types of traditional media, especially when you factor in savings from creative production. Radio advertising rates are based primarily on supply and demand and you can expect to pay anywhere from $25 – $150 for a radio commercial in Austin, TX. Rates are higher during the peak listening hours of Monday – Friday 6 a.m. – 7 p.m. and 10 a.m. – 7 p.m. on weekends. On average, radio advertising costs in Austin, TX are between $3,000 – $5,000 per radio station per month. The greatest factor in determining what your radio advertising budget should be is return on investment (ROI). Waterloo Media will work with you to determine your advertising investment based on projected conversions and overall revenue as well as expenses for the products and/or services provided by your business. Our number one goal is to ensure that your advertising is profitable!
Ready to get started? Click the link below to provide us with your contact info and one of our marketing consultants will be in touch.
Our Stations
LEARN ABOUT WHO WE REACH