Target Audience
Bilingual 18-49, with an emphasis on 25-34
Middle Income
56% Female 44% Male
Some College
Austin's only contemporary Spanish-language station, launched in July 2023 with a mission to serve today's multi-cultural Hispanic community in Central Texas. The station accomplishes this by providing a fun, informative, culturally relevant, Spanish-language content and music that matches the audience's lifestyle.
Presented primarily in Spanish with local personalities, LATINO 93.3 sets the trend for Austin's vibrant, hip, outgoing and ever-growing bilingual population by playing a combination of Bachata, Raggaeton, and Tropical music from artists like: Bad Bunny, Karol G, Maluma, Shakira, Daddy Yankee, Mark Anthony, Romeo Santos and more.
LATINO 93.3's audience is composed of fully bilingual, multi-cultured adults who are highly acculturated and very active on digital and social media platforms. They value spending time with family, their children, hitting the trails and gyms, and participating in family-oriented activites. Their lifestyle consists of working full time and enjoying their down time by partying with friends, often at clubs. Most importantly, they are proud to be Latino!
Personalities
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