Waterloo Media

KLBJ FM

Album-Oriented Rock

Austin Radio Station - 93.7 KLBJ The Rock of Austin
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Target Audience

40 year old family man, college grad and homeowner

25 – 54
Years Old

Mid to
Upper Income

Male 58.2%
Female 41.8%

Some College to
Advanced Degrees

KLBJ-FM has been Austin’s rock for half a century reaching everyone from the lifetime Austinite to the newest, career-driven transplant who came to Austin as quickly as they could.

Featuring Mornings with Matt and Bob, weekdays from 6am - 10am.

The KLBJ-FM audience is in the age of upgrade, purchasing the dream house, luxury vehicle, and investing for the future.

Personalities

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Matt & Bob
Weekdays 6A – 10A
Matt Bearden is Texan through and through. From is infectious laugh that could drown out a coyote’s cry, right down to his weathered Luchese boots, Matt is a “Lone Star.” Born on Texas soil, he wasn’t so quick to put down roots. Early in his career, this UT grad hit the road as a standup comic, working with some of the biggest names in the business on some of the circuit’s biggest stages. Back in Austin, Matt hosted and headlined a popular weekly standup showcase at Cap City Comedy called “Punch!” Sixteen years ago, when family life finally stopped his boot-heals from wandering for good, Matt hitched his wagon to mornings on 93.7 KLBJ-FM. Young Bob travelled the world as the oldest son of a career Air Force sergeant. This is probably how he has adapted to so many roles in his professional life post UT. From television producer, to Erwin Center publicist, to promotions manager for SWA at a nationally respected ad agency, to becoming KLBJ-FM’s first promotion’s director in 1986, Bob has always been behind or in-front of the spotlight. He was brought back to co-host mornings at 93.7 in 1992. He has since been inducted into the Texas Radio Hall of Fame. By his own admission, that was not his highest industry achievement. Recently, he weaseled his way into an episode of Food Network’s “Diner, Drive-In’s and Dives!” 30 -years down the road, The Bobfather is still entertaining, and still trying to figure out what he wants to be when he grows up!
LA Lloyd
Weekdays 3P - 7P
LA Lloyd has been rocking Austin and San Antonio since 1995. He is also the station’s Program Director. In addition to being KLBJ-FM’s Program director, you can hear LA Lloyd every weekday. LA Lloyd also serves as the host and creator of the nationally syndicated “LA Lloyd Rock Countdown”. LA Lloyd is married with two daughters, a yellow lab and a cockatiel. Life is good in Austin!
B-DOE
Weekdays 10A – 3P
B-DOE has been part of the Austin music scene for over a decade working in television and radio. He produced and hosted his own show, on the Austin Music Network. B-Doe was also a host of All Access Live, a nationally syndicated concert/ interview TV show. Fast forward to now, B-Doe has been part of the KLBJ-FM family for over eight years. He’s worked overnights to weekends to the afternoon spot on KLBJ-FM where he interviews artists, comedians and plays the best rock. When he’s not on the air, B-Doe enjoys updating his podcast and blog, hanging out at concerts and spending time with his family.