Target Audience
30 year old, single, professional, educated male
18 – 49
Years Old
Mid to
Upper income
Male 54.4%
Female 45.6%
College Degree
or More
The 101X “Alternative” format fits Austin’s young population and active lifestyles.
Listeners look to 101X for the latest music, where to eat, where to party, what to watch and what’s cool in Austin.
Personalities
Lawless
Weekdays 10A – 3P
CJ Morgan
Weekdays 3P – 7P
Our Other Stations
