- News talk
- 39 year old man, small business owner, professional. Powerful need for news and insight.
- 35 – 64 years old
- Male 65.9% | Female 34.1%
- Mid to upper income
- College degree or more
- Austin’s first radio station, Newsradio KLBJ hit the airwaves in 1939 as KTBC and has been a main stay in the market for over 77 years.
- In 1981, KLBJ became “News Talk”, and continues to be Austin’s only 24 hour “News” and “Talk” radio.
- KLBJ-AM can be heard all the way from Dallas, to Corpus Christi, and from Houston to Kerrville.
- The lineup on KLBJ during the weekday has over 150 years of experience on the station, making them Austin’s most experienced and trusted radio personalities.