- Album-oriented rock
- 40 year old family man, college grad and homeowner
- 25 – 54 years old
- Male 58.2% | Female 41.8%
- Mid to upper income
- Some college to advanced degrees
- KLBJ-FM has been Austin’s rock for half a century reaching everyone from the lifetime Austinite to the newest, career-driven transplant who came to Austin as quickly as they could.
- Award winning morning show featuring Dudley and Bob with Matt. Dudley and Bob are members of the Radio Hall of Fame.
- The KLBJ-FM audience is in the age of upgrade, purchasing the dream house, luxury vehicle, and investing for the future.