- 30 year old, single, professional, educated
- 18 – 44 years old
- Male 54.4% | Female 45.6%
- Mid to upper income
- College degree or more
- Morning X won Best Music Program in 2017 from the Austin Music Awards.
- The 101X “Alternative” format fits Austin’s young population and active lifestyles.
- Listeners look to 101X for the latest music, plus where to eat, where to party, what to watch and what’s cool in Austin.