Target Audience
Blue collar male, married, three kids, $50k a year, soccer, religion, culturally attached to Mexico
25 - 54
Years Old
Low to
Middle Income
Male 58.3%
Female 41.7%
High School
Degree or GED
La Z is 100% in Spanish with live and local programming which reflects the culture, personal values, entertainment and music choices of its listeners.
The station plays a combination of Banda, Norteño, Cumbia, Tierra Caliente, Ranchero, and Corrido music.
Winner of the National Association of Broadcasters Marconi Award for Spanish Station of the Year in 2014 and the Monitor Latino Award for the Best Regional Mexican Station in a Medium Market in 2016.
Personalities
Pato en las Tardes
Weekdays 3P – 7P
Karla “La Guerita”
Weekdays 10A-3P
Our Other Stations
