Target Audience
30 year old, single, professional, educated male
18 – 49
Years Old
Mid to
Upper income
Male 54.4%
Female 45.6%
College Degree
or More
Morning X won Best Music Program in 2017 from the Austin Music Awards.
The 101X “Alternative” format fits Austin’s young population and active lifestyles.
Listeners look to 101X for the latest music, plus where to eat, where to party, what to watch and what’s cool in Austin.