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Waterloo Media

KLBJ FM

Format
  • Album-oriented rock
Target Audience
  • 40 year old family man, college grad and homeowner
  • 25 – 54 years old
  • Male 58.2% | Female 41.8%
  • Mid to upper income
  • Some college to advanced degrees
Key Points
  • KLBJ-FM has been Austin’s rock for half a century reaching everyone from the lifetime Austinite to the newest, career-driven transplant who came to Austin as quickly as they could.
  • Award winning morning show featuring Dudley and Bob with Matt. Dudley and Bob are members of the Radio Hall of Fame.
  • The KLBJ-FM audience is in the age of upgrade, purchasing the dream house, luxury vehicle, and investing for the future.

Personalities

 

 

 

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Chuck Leosch
Weeknights 12A-6A
Chuck has been part of the metal scene in Austin since the early 90s, started NO CONTROL Radio on our sister station in 2005, and is the metal heart of the city, giving a voice & a home to metal within the Austin community. Chuck runs No Control Radio’s MIDNIGHT METAL on KLBJ from midnight-1am, then classic rock through the late evening.
Drew Bennet
Weekdays 10A - 3P
Drew Bennett is a seasoned radio personality with over 34 years of experience in the industry. Known for his love of classic rock, Drew has made a name for himself as a trusted voice in the Austin radio scene in 1994. Having previously worked at Waterloo Media’s 101X from 2000 to 2003, Drew has now returned to KLBJ, to share his passion for music once again. With a deep appreciation for legendary bands like The Who, KISS, Cheap Trick, and Alice Cooper, Drew’s knowledge of classic rock is extensive. He brings a sarcastic enthusiasm to the airwaves, engaging his listeners with an authentic connection to the music. Beyond his career in radio, Drew is a proud native of Austin, Texas, and a dedicated family man with three children. His roots in the city and understanding of its vibrant music scene keep Drew at shows and connecting with Austin’s blues and rock fans. Join Drew Bennett on KLBJ from 10-3pm weekdays and expect a straight-up, unapologetic dose of legendary bands and iconic hits, as Drew keeps you tuned in at work.
Matt & Bob
Weekdays 6A – 10A
Matt Bearden is Texan through and through. From is infectious laugh that could drown out a coyote’s cry, right down to his weathered Luchese boots, Matt is a “Lone Star.” Born on Texas soil, he wasn’t so quick to put down roots. Early in his career, this UT grad hit the road as a standup comic, working with some of the biggest names in the business on some of the circuit’s biggest stages. Back in Austin, Matt hosted and headlined a popular weekly standup showcase at Cap City Comedy called “Punch!” Sixteen years ago, when family life finally stopped his boot-heals from wandering for good, Matt hitched his wagon to mornings on 93.7 KLBJ-FM. Young Bob travelled the world as the oldest son of a career Air Force sergeant. This is probably how he has adapted to so many roles in his professional life post UT. From television producer, to Erwin Center publicist, to promotions manager for SWA at a nationally respected ad agency, to becoming KLBJ-FM’s first promotion’s director in 1986, Bob has always been behind or in-front of the spotlight. He was brought back to co-host mornings at 93.7 in 1992. He has since been inducted into the Texas Radio Hall of Fame. By his own admission, that was not his highest industry achievement. Recently, he weaseled his way into an episode of Food Network’s “Diner, Drive-In’s and Dives!” 30 -years down the road, The Bobfather is still entertaining, and still trying to figure out what he wants to be when he grows up!
LA Lloyd
Weekdays 3P - 7P
LA Lloyd has been rocking Austin and San Antonio since 1995. He is also the station’s Program Director. In addition to being KLBJ-FM’s Program director, you can hear LA Lloyd every weekday. LA Lloyd also serves as the host and creator of the nationally syndicated “LA Lloyd Rock Countdown”. LA Lloyd is married with two daughters, a yellow lab and a cockatiel. Life is good in Austin!