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Waterloo Media

101X

Format
  • Alternative
Target Audience
  • 30 year old, single, professional, educated
  • 18 – 44 years old
  • Male 54.4% | Female 45.6%
  • Mid to upper income
  • College degree or more
Key Points
  • Morning X won Best Music Program in 2017 from the Austin Music Awards.
  • The 101X “Alternative” format fits Austin’s young population and active lifestyles.
  • Listeners look to 101X for the latest music, plus where to eat, where to party, what to watch and what’s cool in Austin.

Personalities

 

 

 

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Lawless
Weekdays 10A – 3P
Lynn helped launch Austin’s first commercial alternative rock station 20 years ago. This alternative rock veteran is hosting middays on 101X, including the 10A commercial free hour.
CJ Morgan
Weekdays 3P – 7P
Funny, random and weird pretty much sums up CJ Morgan, who rocks-n-talks PM drive on 101X. He has many self-appointed nicknames including the Burt Reynolds of Radio and The Captain (and is always open to new suggestions). CJ’s career in radio began as a kid when he got a tape recorder for Christmas. In 2002 he hosted a college radio morning show and in 2007 he was hired as a part of the Emmis Austin (now Waterloo Media) promotions staff. After a four year stint doing various radio work and weekends/overnights, CJ was hired full time. When it comes to radio, he’s just about done it all: videography, broadcast engineering, social media, design, event coordination and production. Now he’s where he wants to be, making your drive home fun on 101X!