Waterloo Media

Latino

Format
  • Spanish Contemporary
Target Audience
  • This audience is fully bi-lingual, but prefers to speak in Spanish
  • 18 – 34
  • Male 51.2% | Female 48.8%
  • Low to middle
  • High school degree or GED
Key Points
  • Austin’s only contemporary Spanish-language station playing a combination of Bachata, Reggaeton, and Spanish Pop music genres of today and the last 15 years.
  • Won the Austin Chronicle’s Best of Austin Spanish Station in 2015, 2016, and 2018.
  • Presented primarily in Spanish with local personalities, LATINO 102.7 sets the trend for Austin’s vibrant, hip, outgoing and ever-growing bilingual population.
  • Latino Adults 18+ spend over $1 Billion in retail sales in the Austin Metro Area.

Personalities

 

 

 

Our Other Stations

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El Carcamo y Franco
Weekdays 6A - 10A
Born and raised in Austin, Texas, Jose Luis, “J Franco” jumped into the radio scene at the age of 20. With 5 years of radio experience, J Franco joined Latino 102.7 Midday Saturday and Sunday before becoming host for the Morning show. Born in Santa Ana, El Salvador, Mario Carcamo has more than 10 years of radio experience. He’s been a DJ at different clubs in Austin since 2001. El Carcamo and Franco will make your weekday morning’s fun and exciting!  
Areli
Weekdays 10A - 3P
Born in Los Angeles California and raised in Round Rock Texas, Areli has been in radio for 2.5 years. some might say Areli can be spontaneous and fun! You can find her Monday-Saturday from 10a-3p, twisting your Middays with her charisma on Latino102.7. She has gone from Promotions to On Air on Weekends and still contributing to many events, building her to be the perfect personality to keep your late mornings and early afternoons engaged. Not afraid of trying new things, adventurous is what she is! You can catch Areli everyday on Latino 102.7.
Agustin “El Zyber” Alvarado
Weekdays 3P – 7P
Born in Zacatecas, Mexico, “El Zybernetico” has been in radio for almost 10 years. “El Zyber” is a widely recognized radio personality in Austin. He loves to interact with the public as well as inform them of the latest entertainment news, events and promotions.