Waterloo Media

Latino

Format
  • Spanish Contemporary
Target Audience
  • This audience is fully bi-lingual, but prefers to speak in Spanish
  • 18 – 34
  • Male 51.2% | Female 48.8%
  • Low to middle
  • High school degree or GED
Key Points
  • Austin’s only contemporary Spanish-language station playing a combination of Bachata, Reggaeton, and Spanish Pop music genres of today and the last 15 years.
  • Won the Austin Chronicle’s Best of Austin Spanish Station in 2015, 2016, and 2018.
  • Presented primarily in Spanish with local personalities, LATINO 102.7 sets the trend for Austin’s vibrant, hip, outgoing and ever-growing bilingual population.
  • Latino Adults 18+ spend over $1 Billion in retail sales in the Austin Metro Area.

Personalities

 

 

 

Our Other Stations

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J Franco
Weekdays 6a-1p
Born and raised in Austin, Texas, Jose Luis, “J Franco” jumped into the radio scene at the age of 20. With 5 years of radio experience, J Franco joined Latino 102.7 Midday Saturday and Sunday before becoming host for the Morning show. J Franco will make your weekday morning’s fun and exciting!
Agustin “El Zyber” Alvarado
Weekdays 3P – 6P

Born in Zacatecas, Mexico, “El Zybernetico” has been in radio for almost 10 years. “El Zyber” is a widely recognized radio personality in Austin. He loves to interact with the public as well as inform them of the latest entertainment news, events and promotions.

Mario Carcamo
Weekdays 7P – 12A

Born in Santa Ana, El Salvador, Mario Carcamo has more than 10 years of radio experience. He’s been a DJ at different clubs in Austin since 2001, and his high energy program will make your night’s fun and exciting! Mario will make your night’s fun and exciting, with his high energy program that contains the latest news content on your favorite artist.